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Craft Show 101

Updated: Jun 30, 2021

Participating in craft shows or pop ups can be such a great way to grow your business and expand your network. I can personally say that being a market vendor has led me to some amazing opportunities, customers, and referrals that I may never have come across on my own. While I don't think being a market vendor is suited for every maker or personality, I think it's a great thing to at least try out if you're looking to grow your business and reach your community. Like me, you might be surprised at how much you enjoy it!


After over a year of participating in markets or pop-ups, I feel like I have come a long way and learned so much since I first began. My display has improved, my sales have been higher and more consistent from show to show, and I went from having serious pre-show anxiety to feeling totally cool and collected. There are so many things that I wish someone had told me before I started though, so I'm here to guide you with what I've learned. Here we go!





DISPLAY


We'll start with the obvious; the presentation of your display. This is by far the most important part of any market!


Here are some photos of my first ever craft show:




And here are some photos of my more recent shows. You'll see that quite a bit has changed between the two (including my hair color)!





Okay. So there are some things I learned between my first market and now in terms of my display, and here they are:

1) Organization is key. People are not drawn to a scattered, messy looking booth. You want to make sure your display is aesthetically pleasing, and keeping things lined up and easy to sort through allows people to find what